INDEPENDENT CLOTHING LINE
INSPIRED BY LIFE
DON’T BLEND IN, STAND OUT!
4TheCrime Clothing Co., established in 2004. I had just started my first semester in college and I was looking for new ways to earn a living. After realizing that a 9 to 5 job was not going to work with my lifestyle nor did it feel like my place in the universe. I was also producing music with local artist, designing album artwork and doing photo shoots. Most of the musicians I worked with did not have much money, however I believed in them. I was unemployed and low on cash. Unable to buy gear I wanted to wear. I decided to make t-shirts with my own designs. I took a small portion of my school loan and purchased a heat press and printer and started to make designs. I sold some of them here and there. It occasionally filled the gas tank and even got me a burger. The people I hung around liked my designs. I knew that I needed to work harder on the designs.
Some of my inspiration came from my upbringing (early 90’s). I was heavily influenced by Hip Hop & Rap, Latin Hiphop Freestyle Music (Now known as EDM), skateboarding, BMX, Lowrider cars & custom bikes, underground fashion and streetwear. Early on, I knew I wanted to be my own boss. After having visited family in Mexico City. Everyone there made their living by making something or selling something. It put food on the table, raised kids and allowed some happiness. I don’t know if my family did what they did to earn a living or if it was their passion. It may have been desperation to survive. I never understood, It always looked like it was a struggle, Later, I saw it as an opportunity to do something with myself. It was an epiphany seeing my family work hard. It didn’t have a schedule, it was life. I knew then that I wanted to make stuff for people to buy. Today’s technology has allowed me to display one of my passions easily and I hope that in some way my art can contribute to humanity someday.
My goal is to design bright and colorful t-shirts for everyone or just you. Designs that stand out. These days it’s expected in modern times to appropriate lifestytles and cultures. I want to be different from all other brands. I want my designs to stand out, not blend in with everything. I want to see my brand in shops across America. So here we are 10 years later. I’ve gained new skills and direction. A graphic design degree that has helped me polish the look and vibe of my brand. I am currently working on getting my designs into the market so they are available everywhere.